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Online Video is basically taking over content marketing. Imagine it is five years in the future, will you be reading this article or will you be watching it? As online video continues to rise in popularity I think the answer that question is becoming more obvious.

Small businesses  and especially real estate professionals who fail to prepare and recognize this most important marketing strategy will not be prepared to compete with those who have made the commitment.  As online video becomes the predominant method for satisfying people’s information and entertainment needs will become more and more critical to have a firm foundation on how to produce high production value video content that meets the needs of the market.

There is no doubt that video is the future of content marketing. In 2017, videos will account for 69% of all consumer Internet traffic according to Cisco.

In our market, it doesn’t take much searching to see who gets this trend and who doesn’t. Take a look at their YouTube Channels to get a quick idea. Here is ours.

YouTube sees more than 1 billion unique visitors every month and that’s more than any other channel except for FaceBook.

Just ask yourself this question, “would you rather watch the Internet or read it?” Current statistics are that 73% of consumers are more than likely to purchase if they see a video first.


sophia 4k video production web size


Our goal for 2016 and 2017 and beyond are to be the dominant video content producers in Dallas. If you take a look at our YouTube channel you will see that we have more 300,000 views.  We have decided to take the next step in video production and bring it all in-house. We have been making large investments and brought on full-time professionals to head up this new department.

We are almost finished our professional green screen studio with multiple 4K professional cameras and lighting so that we can produce the video content and increase our traffic, thus providing even more interested parties in buying your home.

What we have noticed in our research over the last couple years is that most site visitors will scan pages for videos. Think about it, “video” is quicker and can make an immediate impact. We are currently producing many videos per week and keep an eye out for some amazing content.

Armed with this knowledge, it was a no-brainer for us to step up our video production game. We also believe the “barrier to entry” will prohibit the vast majority of real estate professionals from competing with us, thus giving YOU, our clients, the ability to sell your home faster and for more money.  We have many years in the television production business and that is where this experience comes from.  Take a look at one of our 4k videos that we can do for your listing, plus so much more.


4K video is the coming standard for video production for anyone who is attempting to be competitive. We have three top level 4K professional cameras in our in-house arsenal. You will reap the benefits of our commitment to this standard. Click here to see an example of this amazing footage.

I will be sharing much more about this subject in the coming months and keep your eyes open for invitations to use some of our new and exciting videos that will aid you in the home selling process, and the home buying process.

As you may have heard before, we consider ourselves “the tech-savvy agency” and this further solidifies our unique position in the marketplace to give you the advantage you need when selling your home.

If you find this interesting and would like to learn more about what we are doing in this area, please text VIDEOPRO to 469 – 203 – 4034. If you have any questions and you would just like to text to get answers, text LIVETEXT to that same number and you can engage in a live conversation and get your questions answered in a timely fashion.

Thank you so much for taking the time to read this article and check out some of our videos.

We look forward to being of service to you and don’t hesitate to email or call me.


sophia polk green screen 3


Thank you so much for your time and consideration. Please call me if you have any questions at 469-203-4034 or text LIVETEXT to the same number to have a text conversation.